Updated Marketing

View-Through Rate Calculator

Calculate VTR for ads and videos: views ÷ impressions × 100. Batch-analyze creatives, run A/B comparisons, set targets, and export CSV.

VTR (%) Batch creatives A/B compare CSV export

VTR Toolkit

Enter impressions and views to compute view-through rate. Use Batch for multiple ads/videos, Targets for forecasting, and Compare for A/B tests.

Formula used

  1. VTR (%) = (Views ÷ Impressions) × 100
  2. Views per 1,000 impressions = (Views ÷ Impressions) × 1,000
Tip: Keep your “view” definition consistent (e.g., 3-second view vs completed view) when comparing ads across placements or platforms.
Creative / Ad Impressions Views VTR Views / 1k Remove
What if your campaign has multiple placements? Track VTR by placement group (feed, stories, reels, in-stream) so you don’t average away meaningful differences.
How do you pick a target? Use your median VTR for the last 10–20 ads in the same placement, then set a goal slightly above it for the next iteration.
Compare helps you test hooks, thumbnails, first 2 seconds, or different edits. What if the winner has lower CTR? That can happen—optimize VTR for watch intent, CTR for action intent.

Related Calculators