Updated
Marketing
CTR Calculator
Calculate click-through rate (CTR) from clicks and impressions (or reach, views, opens, delivered). Batch-analyze campaigns, set CTR targets, compare two ads, and export CSV.
CTR Toolkit
Pick a CTR base, enter clicks and volume, then get CTR with practical breakdowns. Use Batch for multiple campaigns and Targets to plan what you need to hit your goal.
How CTR is calculated
- Pick a denominator (Impressions is the standard for ads and social).
- Enter Clicks and your denominator volume.
- CTR = (Clicks ÷ Denominator) × 100.
Tip: If you want a “creative quality” view, keep the denominator consistent (same placement and audience). If you want a “channel outcome” view, pair CTR with conversion metrics.
| Campaign Label | Clicks | Impressions | CTR | Remove |
|---|
What if some rows have different placements? Keep them grouped and compare like-for-like (same platform + placement) to avoid misleading CTR comparisons.
How do you set a realistic CTR goal? Start with your recent median CTR for the same placement, then aim slightly above it for the next test cycle.
Export uses your latest comparison and/or your Batch table. For full reporting, use Batch then download CSV.