Updated
Marketing
LTV Calculator
Estimate customer lifetime value for subscription or ecommerce, then convert it into practical growth guardrails like break-even CAC, payback period, and LTV:CAC.
Customer Lifetime Value Toolkit
Choose your model, enter unit economics, and get LTV, profit LTV, CAC targets, and scenario tables you can export.
Tip: If your churn is volatile, run a churn range in Scenarios. Small churn changes can create large LTV swings.
Tip: If you have strong seasonality, compute LTV conservatively and validate it against historical cohorts.
Tip: When cash is tight, payback often matters more than ratio. When you’re stable, ratio can guide long-term efficiency.
Generate scenarios to see how sensitive your LTV and CAC limits are to one key assumption. Export CSV for planning and reporting.