Updated
Social Media
Influencer Rate Calculator
Estimate a fair rate range for posts, reels, stories, TikTok videos, YouTube shorts, and UGC—then build packages, plan budgets, and export a quote.
Estimate Influencer Pricing
Enter your performance signals and deliverables, add rights and campaign details, then generate a practical rate range you can negotiate with confidence.
Currency is used for formatting. If you need conversion, apply your preferred exchange rate externally.
If empty or zero, the calculator estimates views from your follower count and deliverable type.
Use your typical engagement rate for the chosen format if you know it.
Tip: If you know your average views for this format, enter it. View-based pricing is usually more accurate than follower-only pricing.
Build a bundle using your “Typical” rate as a base. Packages are useful when brands ask, “What’s your price for a 2-week campaign?”
Used to suggest a bundle discount range.
How to negotiate: keep bundle discounts small unless the brand commits to a longer campaign, faster approvals, or repeat work.
Planning a brand campaign? Use this tab to estimate how many creators or deliverables fit inside a budget based on a typical rate.
Used when estimating creators. Adjust for bundle deals or longer campaigns.
What if the brand needs usage rights or whitelisting? Add those in the Rate Estimate tab first, then come back and plan budget using the updated Typical rate.
Export a clean CSV quote. It includes your rate range, add-ons, package lines (if built), and budget plan (if calculated).
Calculate a rate first to enable export.