Updated
Social & Ads
YouTube CPM Calculator
Estimate YouTube revenue from views using CPM, monetized playback rate, and RPM. Compare scenarios, calculate required CPM for a target, and export results.
YouTube Revenue Estimator
Use CPM and monetized playback rate to estimate earnings, calculate RPM, and plan targets with exportable results.
How the estimate is calculated
- Monetized Views = Total Views × (Monetized Playback Rate ÷ 100)
- Ad Revenue ≈ (Monetized Views ÷ 1,000) × CPM
- Total Revenue ≈ Ad Revenue + Other Revenue
- RPM ≈ (Total Revenue ÷ Total Views) × 1,000
Tip: If you don’t know your monetized playback rate, start with a conservative guess and run multiple scenarios using different percentages.
If you already calculated revenue in the first tab, click “Use Last Result” here to compute RPM from that revenue and views.
RPM is often the easiest “real-world” number for planning because it reflects earnings across total views (not just monetized ones).
Use this when you’re setting goals (for a month, a campaign, or a video series). If the required CPM looks unrealistic, adjust views or improve monetized playback rate assumptions.
Export your results
Copy or download a CSV summary of your latest calculation. This is useful for tracking assumptions (CPM, monetized rate) and comparing scenarios over time.
Run a calculation to populate export.