Updated
Marketing
Lead-to-Customer Rate Calculator
Measure how efficiently leads turn into customers. Calculate lead-to-customer rate, CAC, and target lead requirements, then explore funnel stage conversion and export scenarios.
Conversion Rate & CAC Toolkit
Enter leads and customers to compute conversion rate. Add spend and revenue to estimate CAC and profitability.
Tip: Track this rate by source (Google, Meta, TikTok, referrals, partnerships). A stable overall rate can hide weak channels and strong channels.
This tab uses the conversion rate from your current leads & customers. If you haven’t calculated yet, it will compute from Tab 1 inputs.
Tip: If you improve conversion rate, you can hit the same customer goal with fewer leads (and often less spend). Use this tab to quantify the impact of small conversion wins.
Enter the stages you track. Leave any field blank to skip it. The calculator will compute step conversion rates and overall performance.
Add at least two funnel stages to see conversion rates (for example: Leads → Customers, or Visitors → Leads → Customers).
Use scenarios to see what happens when conversion rate rises or falls. This helps you plan budgets and set realistic performance goals.