Updated
Marketing
Funnel Conversion Rate Calculator
Turn messy funnel data into clear conversion rates. Calculate step-by-step and cumulative conversion, find the biggest drop-offs, plan targets, and export a funnel table in seconds.
Funnel Metrics Toolkit
Add your funnel stages, enter counts, and instantly see step conversion rates, cumulative conversion, and where users drop out.
Tip: Keep all steps within the same date range and tracking definition (sessions vs users vs events). If you compare two funnels, use the same definitions for both.
| Stage | Count | Step Conv. | Cumulative | Drop-off |
|---|
What if your tracking shows more checkouts than add-to-carts? That can be real (multi-session journeys) or a measurement mismatch. Use this tool to quantify the pattern, then validate your analytics setup.
Leak Finder Summary
- Focus on the step with the largest drop-off percentage to reduce friction.
- Also check absolute loss (how many people were lost), especially at high-volume steps.
- Improve one step at a time, then re-measure the full funnel to avoid shifting problems downstream.
Add your funnel in the Funnel tab and click Calculate to see leak analysis here.
Enter a target for the final step (like purchases or leads). This tool estimates the required volume for each upstream step using your current step conversion rates.
Add at least 2 funnel stages in the Funnel tab and Calculate, then come back here for target planning.
Adjust one or more step conversion rates and see how final conversions change. This is useful for prioritizing CRO, product changes, or checkout improvements.
Run a scenario and save it to build a small library of funnel plans. Export CSV to compare scenarios in a spreadsheet.