Updated
Ads & Monetization
Fill Rate Calculator
Measure fill rate from ad requests and impressions served, estimate unfilled inventory, and model revenue impact using eCPM. Compare scenarios and export to CSV.
Fill Rate + Revenue Planner
Use the tabs to calculate fill rate, estimate revenue at a given eCPM, plan targets, and export scenarios.
Tip: If impressions served are greater than requests, check your definitions (multiple units, refresh, passbacks, or mixed reporting windows).
Tip: eCPM is an input assumption. If increasing fill rate changes traffic quality, ad mix, or floors, the real eCPM may move too.
Scenario Planner
Compare multiple cases (different traffic sources, geo mixes, devices, or demand setups). The table computes fill rate, unfilled, impressions, and revenue using your eCPM assumptions.
| Scenario | Requests | Impressions | eCPM | Fill % | Unfilled | Revenue | |
|---|---|---|---|---|---|---|---|
| Total | — | — | — | — | — | — |
Tip: Keep your reporting window consistent (same day/week/month) for requests, impressions, and eCPM to avoid misleading comparisons.
Export Scenarios
Export your scenario table to CSV for spreadsheets and reporting. The export includes requests, impressions, fill rate, unfilled, eCPM, and revenue.
Add scenarios to enable export.