Updated
Ads & Marketing
CPC Calculator
Calculate cost per click, plan budgets, estimate clicks at a target CPC, and connect CPC with CPM and CTR using clean formulas.
Cost Per Click Calculator
Enter spend and clicks to get CPC. Add impressions, conversions, and revenue to compute CTR, CPM, CPA, and ROAS for a fuller picture.
Tip: choose the currency your ad platform reports in.
Reminder: CPC is an average. Real campaigns have ranges by ad set, keyword, placement, country, device, and day-of-week.
Total budget for the period (weekly/monthly/etc.).
Use this if you want to estimate required budget instead.
How to Use the Planner
- Enter a budget and a realistic target CPC to estimate clicks.
- Or enter target clicks and CPC to estimate the required budget.
- Add conversion rate and order value to forecast conversions, CPA, and ROAS.
- Use the results as a planning baseline, then refine from real campaign data.
What if your CPC changes? Try a higher CPC and a lower CPC to build a realistic best-case and worst-case range before you commit budget.
CPC is mathematically linked to CPM and CTR. This tab helps you convert between them.
You can fill CPM+CTR to compute CPC, or CPC+CTR to compute CPM.
| Relationship | Formula | Notes |
|---|---|---|
| CPC from CPM & CTR | CPC = CPM ÷ (10 × CTR%) | CTR must be entered as a percent (example: 1.5 means 1.5%). |
| CPM from CPC & CTR | CPM = CPC × (10 × CTR%) | Higher CTR usually reduces CPC at the same CPM. |
| CTR from CPM & CPC | CTR% = CPM ÷ (10 × CPC) | If CPC is high, improving CTR can bring it down. |
These formulas are averages. Platforms also factor in auction competition, predicted engagement, relevance, and delivery constraints.
Export includes CPC results, planner estimates, and CPM/CTR conversions. Generate results first, then export.
No export data yet. Run calculations in the tabs first.