Updated Ads & Revenue

Ad Refresh Impact Estimator

Forecast how refresh timing may change measurable impressions, RPM, viewability risk, and estimated revenue—then compare scenarios and export results.

Impressions lift RPM & revenue Viewability risk CSV export

Refresh Scenario Modeler

Model baseline vs refresh. Choose trigger type, interval, caps, eligible slots, and optional CPM penalties to estimate lift.

Tip: Treat refresh as a controlled experiment. If your network disallows refresh (e.g., AdSense), keep refresh off and use this tool to model alternative UX-first monetization options instead.

Scenario Compare

Save multiple scenarios (intervals, triggers, caps) and compare impressions and revenue side-by-side. Use this to decide what to test first.

No scenarios saved yet. Run an estimate, then click “Add to Compare”.

Viewability & Risk Notes

Refresh can increase measurable impressions, but it can also reduce viewability and buyer confidence if refreshed ads are not actually seen. This panel summarizes modeled risk based on interval, trigger type, and device-like behavior (session vs viewable time).

Run an estimate in the Estimator tab to see risk and viewability notes here.

Export

Export the latest estimate as CSV. This is useful for documenting assumptions when you plan tests.

Run an estimate first to enable export.

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